| 周君,邓樱.消费者体验价值的产品开发设计策略形式[J].南华大学学报(自然科学版),2016,30(1):124~128.[ZHOU Jun,DENG Ying.The Design Strategy of Product Development Based onConsumer Experience[J].Journal of University of South China(Science and Technology),2016,30(1):124~128.] |
| 消费者体验价值的产品开发设计策略形式 |
| The Design Strategy of Product Development Based onConsumer Experience |
| 投稿时间：2015-09-08 |
| DOI： |
| 中文关键词: 体验 个性化 跨界 |
| 英文关键词:experience personalization crossover |
| 基金项目: |
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| 摘要点击次数: 575 |
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| 中文摘要: |
| 以消费者体验价值为切入点,结合推车开发案例通过类比进行探讨,结果表明不同策略形式对于消费者体验价值具有不同的意义.产品体验开发策略改变了消费者的生活方式和行为习惯；个性化定制策略符合个体消费者的体验需求；跨界产品开发策略给消费者带来高层次体验.企业应该根据自身特点及外部环境的变化来选择有效的策略方式. |
| 英文摘要: |
| Stroller case studies and comparison analysis show different strategies means difference to the consumers' experience value.The new product development strategy changes the lifestyle or behavior;The personalized customization strategy meets the needs of individual experience;The cross product development strategy provides high-level experience.Enterprises should choose effective strategies according to their own characteristics and external environment. |
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