孙岳兵,卜才娟.“一带一路”背景下提升湖湘文化对外传播力的思考[J].,2018,(6):56-61
“一带一路”背景下提升湖湘文化对外传播力的思考
Thoughts on Enhancing the Communication Power of Hunan Culture Under the Background of “The Belt and Road Initiative”
投稿时间:2018-09-08  
DOI:
中文关键词:  一带一路  湖湘文化  对外传播力
English Keywords:the belt and road initiative  Hunan culture  external communication power
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作者单位
孙岳兵 湖南师范大学 马克思主义学院,湖南 长沙 410082 
卜才娟 湖南师范大学 马克思主义学院,湖南 长沙 410082 
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中文摘要:
      新时代“一带一路”建设的有序推进,为湖湘文化对外传播提供了难得的历史机遇。加快推进湖湘文化“走出去”,就要积极对接“一带一路”建设,整合文化资源,打造文化品牌,拓展传播主体,研究传播对象,创新传播媒介,改进传播方法,提高传播能力,借力“一带一路”之船,讲好湖南故事,传播湖南声音,不断增强湖湘文化的吸引力和影响力。
English Summary:
      In the new era, the orderly advancement of “The Belt and Road Initiative” provided a precious historical opportunity for the communication of Hunan culture to the whole world. To speed up the “going out” of Hunan culture, we should actively dock the construction of “The Belt and Road Initiative”, renew the concept of communication, optimize the object of the communication,expand the main body of the communication, research the audience of the communication, innovate the media of the communication, improve the method of the communication, improve the capability of the communication and make full use of the “The Belt and Road Initiative”, speak well of the story of Hunan, and disseminate the voice of Hunan constantly, to enhance the attraction and influence of Hunan culture.
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