| 张宇婷,卢璐.企业社会责任、消费者响应与企业财务绩效:一个理论框架[J].,2018,(4):78-84 |
| 企业社会责任、消费者响应与企业财务绩效:一个理论框架 |
| Corporate social responsibility, consumer response and corporate financial performance:A theoretical framework |
| 投稿时间：2018-07-05 |
| DOI： |
| 中文关键词: 企业社会责任 企业财务绩效 消费者响应 理论框架 |
| English Keywords:corporate social responsibility corporate financial performance consumer response theoretical framework |
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| 中文摘要: |
| 文章基于利益相关者理论和社会影响假说,立足消费者响应视角,引入消费者外部响应(购买意向)与内在响应(企业评价)作为中介变量,又考虑到企业社会责任对消费者的影响具有作用边界,进一步将消费者支持和消费者认同作为个人特质层面的调解变量,通过构建理论模型并提出相应命题,对企业社会责任与企业财务绩效之间的关系进行剖析,期望相应的研究结论能够为诸多企业更好地明确企业社会责任与企业财务绩效间关系提供参考和借鉴。 |
| English Summary: |
| Based on the stakeholder theory and the social impact hypothesis, this paper introduces the consumer external response (purchase intention) and intrinsic response (corporate assessment) as intermediary variables based on the perspective of consumer response, and also considers the role of corporate social responsibility in consumer influence. The boundary further regards consumer support and consumer identity as the mediation variables at the level of personal traits. By constructing theoretical models and proposing corresponding propositions, the relationship between corporate social responsibility and corporate financial performance is further analyzed, and the corresponding research is expected. The conclusion can provide reference for many companies to better clarify the relationship between corporate social responsibility and corporate financial performance. |
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