| 姚 鹤 徽.商标合理使用制度的本质与适用[J].,2015,16(3):83-90 |
| 商标合理使用制度的本质与适用 |
| The Essence and Applying of the Trademark Fair Use System |
| 投稿时间：2015-05-12 |
| DOI： |
| 中文关键词: 商标 合理使用 商标侵权 混淆 |
| English Keywords:trademark fair use trademark infringement confusion |
| Fund Project: |
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| 中文摘要: |
| 商标合理使用是商标法中的重要范畴，关系到其他厂商、消费者能够在多大程度上利用商标权人的商标来表达观点、传递信息。因此，商标合理使用制度是限定商标权范围、确保市场竞争自由和表达自由的“安全阀”。在实践中，商标合理使用制度可能会与混淆可能性标准的适用发生冲突，这就要求法院要看被告的行为在客观上造成了多大程度的消费者混淆，并进一步分析被告的行为是否具备合理性，被告是否履行了其应当履行的注意义务。如果被告的行为表明被告并没有履行一定的规避消费者混淆的义务，则被告的行为就欠缺合理性，也就不构成商标合理使用。 |
| English Summary: |
| Fair use of trademark is an important category in trademark law,in relation to other manufacturers and to the extent that consumers can use the trademark of rights holders to express ideas and information.So,the trademark fair use system is the “safety valve”limiting the scope of trademark rights and ensuring the free market competition and freedom of expression.In practice,the trademark fair use system might have conflict with the likelihood of confusion standard in applying,which requires the court to see the the level of consumer confusion that defendant's act objectively lead to,and further analyse the rational of defendant's act,whether the defendant fulfills its duty of care that they should perform.If the defendant's act shows that the defendant does not perform its obligations to avoid consumer confusion,then the defendant's act is lack of rationality,also it does not constitute trademark fair use. |
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