| 马柳颖,郭珍.论公共危机媒体管理与沟通——以马航失联事件为例[J].,2014,15(6):63-66 |
| 论公共危机媒体管理与沟通——以马航失联事件为例 |
| The Management and Communication of MediA Under Public Crisis |
| 投稿时间：2014-09-20 |
| DOI： |
| 中文关键词: 公共危机 马航事件 媒体管理 |
| English Keywords:Public crisis the event of “Malaysia Airlines loss of communication” media management |
| Fund Project: |
|
| 摘要点击次数: 1089 |
| 全文下载次数: 1310 |
| 中文摘要: |
| 新型网络时代，信息传递出现了多元化、广泛化、互动化等特点。以网络为代表的新媒体的出现，带给人们极大的表达言论自由。新媒体是公共危机的一把双刃剑，既能消弭公共危机，也能引发公共危机。当下中国公共危机频发，凸显出危机中媒体的深刻影响以及媒体管理中存在的问题。马航失联事件是一起典型并具有国际性的公共事件，招致了全球媒体高度关注，而从马航失联到失踪的媒体信息报导，却模糊了人们的客观判断。马航事件中我国媒体的表现，启示政府对媒体沟通与管理策略的反思。 |
| English Summary: |
| In the era of new network, information transfer presents characteristics such as pluralistic, widespread and interactive. The emergence of new media represented by Internet contributes to the high level of freedom of online speech. It can be said that, the new media is a double-edged sword, both can eliminate the public crisis, also can cause the public crisis.As China is a country where public crisis frequently occurs, highlights the profound influence of the media and media management problems. “Malaysia Airlines loss contact” is a typical and international public events, thus triggering a global media attention,the information dissemination of Malaysia Airlines loss contact to the missing, fuzzy people objective judgment.The performance of our media on this event, enlightenment government reflection on media communication and management strategies. |
| 查看全文 查看/发表评论 下载PDF阅读器 |
|
| 关闭 |
|
|
|