欧燕群,夏艺萍①,石岳祁②.网络经济下衡阳市民多渠道消费调查与分析[J].,2014,15(3):53-56
网络经济下衡阳市民多渠道消费调查与分析
Investigation and Analysis of Hengyang Citizens Multichannel Consumption in Network Economy
投稿时间:2014-03-16  
DOI:
中文关键词:  电子商务  多渠道  消费行为
English Keywords:E-commerce  multichannel  consumption behavior
Fund Project:
作者单位
欧燕群,夏艺萍①,石岳祁② 南华大学 经济管理学院湖南 衡阳 421001 
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中文摘要:
      针对衡阳市民网络经济背景下的多渠道消费行为及其心理因素进行了问卷调查与分析,衡阳市民多渠道消费者已经成为市场消费的主力军。但衡阳市企业电子商务的建设任重而道远,企业应该转型多渠道战略提升运营质量,满足市民多渠道消费的需求。
English Summary:
      The thesis analyzed the multichannel consumption behavior and psychological factors of Hengyang citizens under the background of network economy through the questionnaire.Hengyang citizens multichannel consumer had become the main force in the consumer market. However, construction of Hengyang e-commerce enterprises would have a long way to go, and the enterprises should transform multichannel strategy to improve the operation quality, meet consumer demand for multichannel consumption behavior.
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