| 赵宁.基于体裁分析理论的英文酒店简介语篇结构和建构策略[J].,2012,13(1):109-114 |
| 基于体裁分析理论的英文酒店简介语篇结构和建构策略 |
| Study on English Hotel Brochure’s Discourse Structure and Writing Strategy Based on Genre Analysis |
| 投稿时间：2011-10-15 |
| DOI： |
| 中文关键词: 酒店简介 体裁分析 体裁混合 信息性话语 促销性话语 |
| English Keywords:hotel brochure genre analysis genre-mixing informational discourse promotional discourse |
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| 中文摘要: |
| 运用专门用途英语学派的体裁分析理论，揭示了英文酒店简介中的语步和步骤以及文本实现中的典型语言特征，并将该体裁和相关的典型促销体裁进行了比较和阐释，探讨了该体裁语篇建构中信息性和促销性两种话语的平衡与聚合。 |
| English Summary: |
| Guided by English for Specific Purposes (ESP) school’s genre analysis, this essay reveals the discourse structure of English hotel brochure in terms of move and step as well as typical linguistic features. The findings are discussed by comparing them to generic conventions of other promotional genres, i.e, sales letter and typical commercial advertisement. We also explore genre-mixing in the writing of hotel brochure, which is to achieve an effective balance and synergy of both promotional and informational discourses. |
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