| 谢富强,唐耀庚.基于Web2.0的客户中心关系管理(CCRM)系统研究[J].南华大学学报(自然科学版),2007,21(2):41~45.[.A Customer-Centered Relationship Management System Based on Web2.0[J].Journal of University of South China(Science and Technology),2007,21(2):41~45.] |
| 基于Web2.0的客户中心关系管理(CCRM)系统研究 |
| A Customer-Centered Relationship Management System Based on Web2.0 |
| 投稿时间：2007-01-25 |
| DOI： |
| 中文关键词: 客户中心关系管理,CRM,Web2.0,P2P,JXTA |
| 英文关键词:Customer-Centered Relationship Management,CRM,Web2.0,P2P,JXTA |
| 基金项目: |
| 谢富强 唐耀庚 |
| 南华大学计算机学院 湖南衡阳421001 |
| 摘要点击次数: 741 |
| 全文下载次数: 4 |
| 中文摘要: |
| 提出了基于Web2.0的客户中心关系管理(Customer-Centered RelationshipManagement,CCRM)系统的构想,并构建了CCRM的体系架构,分析了CCRM系统的主要功能模块.基于下一代互联网,结合二八定律和长尾理论,CCRM系统将对普通客户给予足够的重视,并能利用协同应用平台整合网络资源,从而使客户关系管理水平得到提高. |
| 英文摘要: |
| The idea of Customer-Centered Relationship Management(CCRM) System based on Web2.0 is provided.The system framework of CCRM is designed and the main fuction modules of CCRM system are analyzed.As a new-type CRM system based on Web2.0,CCRM system gives a high value to common customers,combined with the long tail theory and the 20/80 law.CRM is improved through CCRM system integrating network resources by CAP. |
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