高璐.基于ISM-MICMAC模型的中国居民可再生能源支付意愿的影响因素与层级结构研究[J].,2025,(4):37-46
基于ISM-MICMAC模型的中国居民可再生能源支付意愿的影响因素与层级结构研究
Research on Influencing Factors and Hierarchical Structure of Chinese Residents' Willingness to Pay for Renewable Energy:An ISM-MICMAC Model Approach
投稿时间:2025-03-07  
DOI:
中文关键词:  ISM模型  可再生能源支付意愿  MICMAC模型  影响因素层级研究
English Keywords:ISM model  willingness to pay for renewable energy  MICMAC Model  study on the hierarchical structure of influencing factors (
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作者单位
高璐 南华大学 经济管理与法学学院,湖南 衡阳 421000 
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中文摘要:
      文章采用解释结构模型(ISM)和交叉影响矩阵相乘法(MICMAC)深入剖析了影响居民对可再生能源支付意愿的多元因素及其层级关系。文章从社会经济、居住环境和个体特征等角度出发,确定了包括年龄、性别、住房面积、家庭电费支出、对财政补贴的响应和经济成本预期等18个核心因素。研究结果显示,这些因素之间存在复杂的相互作用和层级结构,其中经济成本和政府补贴政策直接影响支付意愿,而教育程度和生活质量等因素则产生间接影响。最终,提出了加强可再生能源知识普及和设计经济激励机制等建议,以提高居民对可再生能源的接纳度和支付意愿,推动“双碳”目标的实现。这些建议有助于更好地理解居民支付意愿的形成机制,为可再生能源的推广和应用提供有力支持。
English Summary:
      This study uses the interpretative structural model (ISM) and the cross-impact matrix multiplication (MICMAC) to deeply analyze the multiple factors affecting residents' willingness to pay for renewable energy and their hierarchical relationships. From the perspective of social economy, living environment and individual characteristics, 18 core factors including age, gender, housing area, household electricity expenditure, response to financial subsidies and economic cost expectations were determined. The results show that there are complex interactions and hierarchical structures among these factors. Among them, economic costs and government subsidy policies directly affect willingness to pay, while factors such as education level and quality of life indirectly affect it. Based on these findings, the study puts forward suggestions such as strengthening the popularization of renewable energy knowledge and designing economic incentive mechanisms to improve residents' acceptance and willingness to pay for renewable energy and promote the realization of the dual-carbon goal. These suggestions help to better understand the formation mechanism of residents' willingness to pay and provide strong support for the promotion and application of renewable energy.
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