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| 驱动、风险与调适：数字时代红色文化传播的三重审视 |
| Driving, Risk, and Adjustment: A Triple Examination of the Spread of Red Culture in the Digital Age |
| 投稿时间：2025-04-04 修订日期：2025-04-22 |
| DOI： |
| 中文关键词: 数字赋能 红色文化 传播转型 |
| English Keywords:Digital empowerment Red culture Communication transformation |
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| 中文摘要: |
| 数字技术的迅猛发展正在重塑红色文化传播的生态格局,推动其从传统范式向现代化转型。从动力维度看,形成了渠道多元化、场景立体化、受体全球化的新型传播态势,推动红色基因在数智时代更好地赓续传承；从风险层面看,数字时代红色文化传播也面临着技术瓶颈的传播异化、内容生产的价值偏移和伦理失范的治理挑战等多维风险；在调适路径上,需要以技术治理构建智能传播新生态、以内容创新打造价值引领新范式、以多层把关完善长效保障新机制,方能实现在算法迭代中守护历史真实,在媒介进化中传承红色基因。 |
| English Summary: |
| The rapid development of digital technology is reshaping the ecological pattern of red culture dissemination, promoting its transformation from traditional paradigms to modernization. From the perspective of driving force, a new trend of diversified channels, three-dimensional scenarios, and globalized receptors has been formed, promoting the better inheritance of red genes in the digital age; From a risk perspective, the dissemination of red culture in the digital age also faces multidimensional risks such as technological bottlenecks, dissemination alienation, value deviation in content production, and governance challenges of ethical misconduct; On the path of adaptation, it is necessary to build a new ecology of intelligent communication through technological governance, create a new paradigm of value leadership through content innovation, and improve a new mechanism for long-term protection through multiple layers of checks, in order to safeguard historical truth in algorithm iteration and inherit red genes in media evolution. |
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