| 胡旭然,朱红英.驱动、风险与调适:数字时代红色文化传播的三重审视[J].,2025,(3):27-33 |
| 驱动、风险与调适:数字时代红色文化传播的三重审视 |
| Driving, Risk, and Adjustment:A Triple Examination of the Spread of Red Culture in the Digital Age |
| 投稿时间：2025-04-04 |
| DOI： |
| 中文关键词: 数字时代 红色文化 传播生态 传播风险 技术治理 |
| English Keywords:digital age red culture spreading ecology spread risk technology governance ( |
| Fund Project: |
|
| 摘要点击次数: 217 |
| 全文下载次数: 87 |
| 中文摘要: |
| 数字技术的迅猛发展正在重塑红色文化传播的生态格局,推动其从传统范式向现代化转型。从动力维度看,形成了渠道多元化、场景立体化、受众全球化的新型传播态势,推动红色基因在数字时代更好地赓续传承；从风险层面看,数字时代红色文化传播也面临着技术桎梏下的传播异化、内容生产的价值偏移和伦理失范的治理挑战等多维风险；在调适路径上,需构建智能传播新生态消解传播异化、打造价值引领新范式纠治价值偏移、完善长效治理新机制防范伦理失范,方能在算法迭代中守护历史真实,在媒介进化中传承红色基因。 |
| English Summary: |
| The rapid development of digital technology is reshaping the ecological pattern of red culture dissemination, promoting its transformation from traditional paradigms to modernization. From the perspective of driving force, a new communication trend has been formed with diversified channels, three-dimensional scenarios, and globalized receptors, promoting the better inheritance of red genes in the digital age; From the perspective of risk, the dissemination of red culture in the digital age also faces multidimensional risks such as dissemination alienation under technological constraints, value deviation in content production, and governance challenges of ethical misconduct; On the adjustment path, it is necessary to build a new ecology of intelligent communication to prevent communication alienation, create a new paradigm of value guidance to curb value deviation, improve long-term governance mechanisms to prevent ethical misconduct, in order to safeguard historical truth in algorithm iteration and inherit red genes in media evolution. |
| 查看全文 查看/发表评论 下载PDF阅读器 |
|
| 关闭 |
|
|
|