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| 基于COCA语料库统计分析的湖南国际形象研究 |
| The Study on the International Image of Hunan Based on Statistical Analysis of the COCA Corpus |
| 投稿时间：2024-07-08 修订日期：2024-08-24 |
| DOI： |
| 中文关键词: 词频 多元媒介 湖南国际形象 |
| English Keywords:word frequency multimedia international image of Hunan |
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| 中文摘要: |
| 本研究基于语料库语言学分析方法,选取美国当代英语语料库(COCA)中有关湖南的语料,统计分析美国多元媒介中有关湖南的内容和频次,结合定量分析和定性分析研究方法,揭示了目前湖南在美国多元媒介中的国际形象和关注热点,并提出国际形象提升策略,以期为湖南国际形象塑造和传播提供一定依据与启示。 |
| English Summary: |
| This study, utilizing corpus linguistic analysis methods, selects relevant corpora pertaining to Hunan from the Corpus of Contemporary American English (COCA). Through statistical analysis of the content and frequency about Hunan in American multimedia sources, it combines both quantitative and qualitative research approaches to reveal the current international image of Hunan as presented in American multimedia sources and identify key areas of interest. Furthermore, the study proposes strategies for enhancing Hunan’s international image, aiming to provide a basis and inspiration for shaping and disseminating Hunan’s international image. |
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