董成惠.低价竞争的反思[J].,2020,(4):80-89
低价竞争的反思
Reflection on Low Price Competition
投稿时间:2020-04-15  
DOI:
中文关键词:  低价竞争  亏本贱卖  低价促销
English Keywords:low price competition  at a loss to sell  low price promotions (
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作者单位
董成惠 广东海洋大学 法政学院,广东 湛江 524088 
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中文摘要:
      低价竞争属于企业自主定价的范畴,是最主要的价格竞争形式。低于成本价的亏本贱卖违反了价值规律,是对交易本质和目标的误读,也是过度竞争和要素价格扭曲的结果,更是侵亏了企业的利润,不仅不符合商业目标,而且破坏了公平的竞争秩序,甚至引发劣币逐良币和价格战,不利于行业的健康发展,同时损害消费者的利益,继而滋生不少法律问题。我国目前对低价竞争的理论认知和法律实践都存在误区,把低价行为视为自主定价权,把低价倾销混同于掠夺性定价,把低价倾销的“不正当性”视为“垄断性”,以至于相关的法律在实践中没有得到很好地实施。新的《反不正当竞争法》删除了低价倾销的相关规定,不利于规制低价不正当竞争行为,应完善相关的法律规定。
English Summary:
      Low-price competition belongs to the category of enterprise independent pricing and is the most important form of price competition. Losing money at a price below cost violates the law of value, which is a misunderstanding of the nature and objectives of the transaction, and is also the result of excessive competition and factor price distortions. It infringes on the profits of the enterprise, which not only does not meet business goals, but also undermines fairness. The order of competition in the country has even triggered bad currencies, good currencies and price wars, which is not conducive to the healthy development of the industry, at the same time harms the interests of consumers and breeds many legal issues. China's current theoretical understanding and legal practice of low-price competition have misunderstandings. They regard low-price behavior as independent pricing power, confuse low-price dumping with predatory pricing, and regard “unfairness” of low-price dumping as “ Monopoly”, so that the relevant laws have not been well implemented in practice. The new “Anti-Unfair Competition Law” deletes the relevant provisions of low-price dumping, which is not conducive to the regulation of low-price unfair competition, and the relevant legal provisions should be improved.
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