王铁骊,向楚尧.动态博弈视角下的第三方外卖平台上食品安全研究[J].,2020,(2):55-60
动态博弈视角下的第三方外卖平台上食品安全研究
Research on Food Safety on Third-party Take-away Food Platform from the Perspective of Dynamic Game
投稿时间:2019-12-19  
DOI:
中文关键词:  外卖食品  食品质量安全  三方博弈  价值感知
English Keywords:take-away food  food quality and safety  tripartite game  value perception
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作者单位
王铁骊 南华大学 经济管理与法学学院,湖南 衡阳 421001 
向楚尧 南华大学 经济管理与法学学院,湖南 衡阳 421001 
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中文摘要:
      外卖市场的蓬勃发展,也产生了大量的食品安全问题,文章从食品质量安全监管角度出发,在考虑不完全信息条件下,通过引入价值感知构建了基于消费者感知的三方动态博弈模型,并通过此模型来探讨企业、政府及消费者对外卖食品安全的影响因素研究。研究表明:企业重视程度、政府监管程度以及消费者反馈程度三个因素,在共同协同作用下,能够提升外卖食品安全水平,从而促进外卖行业向着积极的方向发展。最后,结合基于当前外卖市场实际情况,从不同市场参与主体出发,对影响外卖食品安全提出相应建议,从而不断提高外卖食品安全,实现市场健康发展的目标。
English Summary:
      The booming development of the take-away market has also generated a large number of food safety issues. From the perspective of food quality and safety supervision, this paper introduces value perception under the condition of incomplete information and innovatively builds a three-way dynamic game model based on consumer perception of take-away platform companies, government regulators and consumers. This model is used to explore the impact of corporate, government, and consumer behavior on food safety. The research results show that the take-away platform pays attention to food safety, the government increases penalties, and consumers actively protect their rights. Under the synergy between the three, the food safety level of the take-away market can be improved as a whole. Finally, based on the actual situation of the current market, starting from different market participants, the corresponding management suggestions for the impact of take-away food safety are put forward, and the goal of balanced development of each market participant in the game is achieved, and the overall welfare of the enterprise and society is maximized.
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