| 任美衡,杨洋.南岳景区文学书写及旅游开发[J].,2018,(5):27-32 |
| 南岳景区文学书写及旅游开发 |
| The Literary Writing and Tourism Value Development of the Nanyue Scenic Area |
| 投稿时间：2018-04-09 |
| DOI： |
| 中文关键词: 南岳衡山 文学书写 旅游 |
| English Keywords:Heng Shan Mountain literary writing tourism |
| Fund Project: |
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| 中文摘要: |
| 在文学视角中,南岳景区旅游资源涵括了景观文化、寿文化、宗教文化、抗战文化、民俗文化等；拟从三个方面进行旅游开发,如利用彩绘、糖画等不同介质宣传吸引现代旅客眼球,结合周边旅游景点联动发展,以皮影戏、剪纸艺术、说书、印章等民俗文化为基础发展文化旅游,利用文化名片建设示范性的人文景点。相信此类旅游推广会极大地促进南岳旅游业绩之提升。 |
| English Summary: |
| From the perspective of literature, the tourism resources of Nanyue scenic area are very rich, among which there are landscape culture, longevity culture, religious culture, anti war culture, folk culture, folk story and so on. How to transform the Nanyue scenic culture from “soft power” into tangible and material travel elements? It is intended to carry out tourism development from three aspects, the use of different media, such as color painting, sugar painting and other media, to attract the eyeballs of modern travelers, to develop cultural tourism based on folk culture, such as shadow play, paper-cut art, storytelling, seal and other folk culture, and the use of cultural cards, such as the construction of demonstrative cultural attractions, and so on. It is believed that this kind of tourism promotion will greatly enhance the tourism performance of Nanyue. |
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