张曼,彭蝶飞.南岳衡山智慧景区游客体验感知及优化对策研究[J].,2018,(2):24-30 |
南岳衡山智慧景区游客体验感知及优化对策研究 |
Study on Tourists' Experience Perception and Optimization Strategyof Hengshan Mountain |
投稿时间:2017-10-23 |
DOI: |
中文关键词: 南岳衡山 游客体验 智慧景区 |
English Keywords:Hengshan Mountain tourist’s experience smart tourism scenic |
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中文摘要: |
文章基于智慧景区游客体验的视角,以南岳衡山景区为个案,通过调研收集了有关游客体验的数据,分析游客对智慧景区的体验感知以及满意度,提取影响游客体验的关键因素,从景区运营管理系统、游客服务系统二个维度构建“智慧景区”评价指标体系。分析表明,景区可以从智能管理、资源保护管理、智慧景区服务等方面进行智慧化的建设。 |
English Summary: |
This paper, from the perspective of wisdom scenic tourists' experience collected data on tourist experience.By means of exploratory and confirmatory factor analysis, it attempts to establish the model of experiences of smart tourism scenic.The evaluation index system of "smart scenic spot" is constructed from two dimensions of operation management system and tourist service system.The scenic spots can be intelligently constructed from aspects such as intelligent management, resource protection management and intelligent scenic spots service. |
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