| 张曼华.“济南刘家功夫针铺”广告印刷铜版设计特征及文化意蕴探究[J].,2017,(3):115-118 |
| “济南刘家功夫针铺”广告印刷铜版设计特征及文化意蕴探究 |
| Analysis of Design Features and Cultural Implications on Printing Copperplate of Advertisement for “Jinan Liu Kung Fu Needle Shop” |
| 投稿时间：2017-03-09 |
| DOI： |
| 中文关键词: 济南刘家功夫针铺 印刷铜版 印刷广告 白兔捣药 嫦娥奔月 铁杵磨针 |
| English Keywords:Jinan Liu Kung Fu Needle Shop printing copperplate printing advertisement a white rabbit pounding medicine Goddess Chang'e flying to the moon grinding an piece of iron into a needle |
| Fund Project: |
|
| 摘要点击次数: 1102 |
| 全文下载次数: 1077 |
| 中文摘要: |
| 随着社会经济和技术条件的发展,宋代出现了铜版印刷,济南刘家功夫针铺广告印刷铜版便是世界上已知的最早印刷广告实物。针铺广告印刷铜版采用白兔捣药图形,文案翔实而简明,整个版面图文并茂。同时,针铺广告印刷铜版还蕴含着嫦娥奔月的神话传说和铁杵磨针的寓言故事,折射出那个时代人们的思想意识和价值观念。 |
| English Summary: |
| With the development of social economy and technological conditions,copperplate printing occured in Song Dynasty. Copperplate printing of advertisement for Jinan Liu Kung Fu Needle Shop is the earliest known advertising entity in the world. It adopts the picture of a white rabbit pounding medicine with concrete and concise words.Meanwhile, it also contains the myth of Goddess Chang'e flying to the moon and the fable of grinding an piece of iron into a needle,which reflects people's ideologies and values of that age. |
| 查看全文 查看/发表评论 下载PDF阅读器 |
|
| 关闭 |