| 唐秋鸿,张天洋.传统小吃企业“互联网+”转型实践研究——符号资本在转型过程中的作用分析[J].,2017,(3):37-43 |
| 传统小吃企业“互联网+”转型实践研究——符号资本在转型过程中的作用分析 |
| Research on the Internet Plus Transformation of Traditional Snack Enterprise |
| 投稿时间：2017-02-26 |
| DOI： |
| 中文关键词: 传统小吃 “互联网+” 转型 符号资本 |
| English Keywords:traditional snacks Internet plus transformation symbolic capital |
| Fund Project: |
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| 中文摘要: |
| “互联网+”时代,传统小吃行业蕴藏着巨大的市场潜力。如何解决传统小吃行业暴露的问题,充分利用行业和互联网的优势,是传统小吃企业“互联网+”转型实践中需要面对的核心问题。文章基于布迪厄的资本理论,以广西某著名的传统小吃品牌为研究对象,通过分析传统小吃企业“互联网+”转型过程中经济资本、社会资本、文化资本向符号资本的转换过程与作用机制,提出转型的具体实践路径。从符号资本视角研究“互联网+”转型,是对传统信息技术升级视角的有益补充,不但拓展了现有研究的理论视野,也有助于带动传统行业实现全面转型升级。 |
| English Summary: |
| In the Internet plus era, traditional snack industry has great market potential. How to solve the problems of traditional snack industry, make full use of the advantages of Internet and the industry, is the core issue to face in the practice of traditional snacks business Internet plus transformation. Based on Bourdieus capital theory,this paper takes a famous traditional snack brand in Guangxi as the research object,by analyzing the accumulation process and mechanism of economic capital,social capital,cultural capital and symbolic capital in the process of Internet plus transformation of traditional snack enterprises,put forward the concrete practice path of transformation. In this paper, the traditional Internet plus transformation research, which focuses on the Business management perspective, is directed into the field of sociology, and the theoretical field of view of the existing research is expanded, which is helpful to deeply analyze the critical stages and essence of the Internet plus transformation process, so as to provide theoretical guidance for enterprise transformation. |
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