| 彭雷清,廖友亮,刘吉.消费者信仰倾向对其低碳消费的影响研究[J].,2016,17(3):51-55 |
| 消费者信仰倾向对其低碳消费的影响研究 |
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| 投稿时间：2016-01-20 |
| DOI： |
| 中文关键词: 信仰倾向 消费者 低碳消费 生态价值观 |
| English Keywords:belief tendency consumer low-carbon consumption ecological values |
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| 中文摘要: |
| 文章以具有信仰倾向的消费者和普通消费者这两个独立样本进行对比研究。经过数据整理、独立样本T检验,研究结果表明,没有信仰倾向和具有信仰倾向的消费者之间的生态价值观和环境态度有显著差异,低碳消费态度和低碳消费意愿没有显著差异。同时,研究也部分证明了不同学历消费者的生态价值观有显著差异。 |
| English Summary: |
| This study involves contrastive analysis of two independent samples that one has belief tendency and the other has not.After data sorting and independent-samples T-test, the results show that the ecological values and environmental attitudes between the two types have significant difference,however,there is no significant difference in the Low-carbon attitude and Low-carbon consumption. Meanwhile,the study confirms that the ecological values play a moderation role on the relationship between religion and degree. |
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