刘玲华.麦克卢汉媒介观的美学审视——以《理解媒介》为中心[J].,2014,15(6):101-108
麦克卢汉媒介观的美学审视——以《理解媒介》为中心
Understanding the View of McLuhan's Media from the Aesthetic Perspective Focusing on Understanding Media
投稿时间:2014-09-15  
DOI:
中文关键词:  “马赛克”风格  语言和延伸  媒介技术  “去”化审美
English Keywords:Mosaic writing  media and technology  language and extending  aesthetic generalization
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作者单位
刘玲华 中国社会科学院 文学研究所北京 100732 
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中文摘要:
      麦克卢汉的媒介论述奉行“马赛克”式的随意、拼贴文风,而实质上却以“语言”和“延伸”为理论主线,并未脱离“媒介技术论”的理论实质。在探讨媒介与技术的关系建构、揭示媒介技术的效果过程中,麦克卢汉对于媒介技术的决定性作用抱有极其坚定的态度,并认为唯有艺术才能与媒介技术发展带来的刺激和沦陷相对抗。艺术的挑战带来各种界限的消弭,从而产生一系列的“去”化审美效果,这正是文艺美学致力于揭示和反思的地方。
English Summary:
      There are many ways in understanding the view of McLuhan's Media. A research from the aesthetic perspective will be carried out in this paper personally. Firstly, the uniformity between the style of Mosaic writing and the focused themes in McLuhan's book will be analysed. Secondly, the paper will analyse and criticize the view of McLuhan's Technological determinism. Lastly, the challenge of art as the defense mechanism to against numbing and self-amputation will be pointed, and the effect of aesthetic generalization will be argued.
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