杨凤鸣,伍俐霖①.区域旅游产业发展战略研究——以湖南省衡南县为例[J].,2014,15(3):6-12
区域旅游产业发展战略研究——以湖南省衡南县为例
Discussion of Region Tourism Industry Development Strategy ——A Case Study of in Hengnan of Hunan Provine
投稿时间:2014-04-02  
DOI:
中文关键词:  衡南县  旅游产业  SWOT分析  发展战略
English Keywords:Hengnan County  tourism industry  SWOT analysis  development strategy
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作者单位
杨凤鸣,伍俐霖① 湖南工学院 经济与管理学院湖南 衡阳 421002 
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中文摘要:
      基于发展衡南县的大旅游这一背景,通过搜集有关资料和进行实地调研,对衡南县发展旅游产业的优势、劣势、机遇和挑战这四个方面进行了论述,从旅游资源、区位条件、客源基础以及发展旅游产业前景方面分析了衡南县发展旅游产业所具备的优势条件,探析了衡南县旅游产业发展现状以及在发展当中存在的问题,并提出了相应的对策建议。最后,提出建设衡南县旅游产业生态园以发展旅游产业,并供衡南县政府和相关企业做参考。
English Summary:
      Based on the background of Grand Tour development of Hengnan County, by collecting relevant data and on-the-spot investigation, this thesis first expounded the strengths, weaknesses, opportunities and challenges of tourist industry development of Hengnan County from tourist resources, location conditions and the further development of tourism industry. Then, it analyzed the present situation and problems of the tourism industry development of Hengnan County. Finally, it proposed the corresponding countermeasures such as developing tourism industrial ecology park and other suggestions of Hengnan County.
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