| 罗雪英.图书出版业二维码应用策略探讨[J].,2013,14(1):113-116 |
| 图书出版业二维码应用策略探讨 |
| On the Application Strategies of 2 Dimensional Bar Code in Publishing Industry |
| 投稿时间：2012-11-26 |
| DOI： |
| 中文关键词: 二维码 图书出版 |
| English Keywords:2 dimensional bar code book publishing |
| Fund Project: |
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| 摘要点击次数: 952 |
| 全文下载次数: 865 |
| 中文摘要: |
| 伴随着二维码市场的迅速升温，图书出版业再次掀起二维码热潮。文章介绍了二维码应用于图书出版业的独特优势，并从内容与服务、产业链、盈利模式、配套资源、受众习惯、应用技巧等几个方面探讨了出版业应用二维码的策略与发展前景。 |
| English Summary: |
| With the rapid prosperity of the 2 dimensional bar code market, the book publishing industry set off an upsurge of 2 dimensional bar code again. The advantage of 2 dimensional bar code to publishing industry is analyzed in this paper. Then the author discussed the strategies and outlook of the 2 dimensional bar code in publishing industry |
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