| 王再玉.从语言象似性看广告英语的文体效果[J].,2011,12(1):94-96 |
| 从语言象似性看广告英语的文体效果 |
| On the Stylistic Effect of Advertising English: an Iconicity Perspective |
| 投稿时间：2010-08-14 |
| DOI： |
| 中文关键词: 象似性 广告英语 文体效果 |
| English Keywords:iconicity advertising English stylistic effect |
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| 中文摘要: |
| 广告英语作为一种独特的语体，从词汇到句法都具有自己的文体特征。文章在介绍了象似性理论后，从语音象似性，数量象似性，隐喻象似性和标记象似性等象似性原则角度探讨了广告英语中使用象似性原则带来的文体效果。 |
| English Summary: |
| Advertising English, as a special English style, has its own lexical, syntax and rhetorical features. In the article the author first introduces the iconicity, and then illustrates the stylistic effects of advertising English from the aspects of phonetic iconicity, quantity iconicity, metaphorical iconicity and marked iconicity. |
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