| 周舟.提升科技期刊市场占有率的有效途径探析[J].,2010,11(3):110-112 |
| 提升科技期刊市场占有率的有效途径探析 |
| Studies on the Effective Way in Improving the Sci-tech Periodicals’ Market Share |
| 投稿时间：2010-04-26 |
| DOI： |
| 中文关键词: 科技期刊 市场占有率 办刊理念 |
| English Keywords:sci-tech periodical market share,running concept |
| Fund Project: |
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| 摘要点击次数: 1001 |
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| 中文摘要: |
| 市场占有率是促进科技期刊发展的重要驱动力，办刊理念滞后是制约我国科技期刊市场占有率提升的瓶颈。借鉴国际国内名刊经验，通过创新服务、建立多元化价格体系、实行灵活的销售策略、加强数字化建设以及延伸品牌等措施来提升市场占有率。 |
| English Summary: |
| Market share is an important driver to promote the development of sci-tech periodicals.It is restricted by running concept of sci-tech periodicals, and can be improved by innovating the service, pricing elasticlly, flexible marketing strategies, strengthening digital construction and extending the brand. |
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