| 王方晖.从机制改革看我国媒介产业的发展趋势[J].,2010,11(3):107-109 |
| 从机制改革看我国媒介产业的发展趋势 |
| On the Developing Trend of Mass Media Industryfrom the Perspective of Mechanism Reform |
| 投稿时间：2010-03-30 |
| DOI： |
| 中文关键词: 机制改革 媒介 资本运营 发展趋势 |
| English Keywords:reform in mechanism mass media industry capital management developing trend |
| Fund Project: |
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| 中文摘要: |
| 产权改革的步履维艰严重制约媒介市场的资本运作，长期以来的行政本位制约束了媒介管理者与决策者的思想观念，民营资本对传媒的投资屡屡以失败告终，这一系列的问题都说明国内媒介产业在机制改革上还有很长的路要走，迫切需要正确的理论指导和切实可行的战略规划。文章从外部管理机制、行业整合机制两个层面分析了中国媒介产业机制改革的可行模式和发展趋势，希望能为业界提供参考。 |
| English Summary: |
| The capital operation in the mass media industry is restricted by the difficult situation in property right reform. In the long run, the ideas of mass media industry executives are confined by executive standard system. The private capital tended to fail in investing in the mass media industry. All the difficulties confirm the fact that much has to be improved in reforming property right of mass media industry with proper theoretic guidance and practible strategic planning. From the two aspects of external management system and the trade integration mechanism, the practical reforming model and developing trend of mass media industry reform are analyzed in the thesis. |
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