| 聂绍芳，肖汉龙①，欧燕群①，毛亚军②，易剑敏③.从营销视角构建和谐医患关系[J].,2008,9(3):40-43 |
| 从营销视角构建和谐医患关系 |
| Constructing a Harmonious Doctor-Patient Relationship from the View of Marketing |
| 投稿时间：2008-03-16 |
| DOI： |
| 中文关键词: 医患关系 和谐 营销对策 |
| English Keywords:doctor-patient relationship harmonious marketing counter-measures |
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| 中文摘要: |
| 医患关系紧张是当今社会的一个热点问题，也是医院迫切需要解决的一个重大问题。文章阐述了构建和谐医患关系的重要意义，剖析了导致不和谐医患关系的主要原因，并从市场营销的角度提出了构建和谐医患关系的相应对策。 |
| English Summary: |
| The strained doctor-patient relationship has become a hot spot of society, which is a big problem need to resolve imminently. This paper expatiated the significance of constructing a harmonious doctor-patient relationship, analyzed the main causes for the disharmonious relationship and put forward some relevant counter-measures from the view of marketing. |
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