| 龙晓添.“诚信”在电子商务场域中的形塑——以淘宝网为例[J].,2008,9(1):35-38 |
| “诚信”在电子商务场域中的形塑——以淘宝网为例 |
| “Good Faith” Forming in the Electronic Commerce Field——A case study of www.taobao.com |
| 投稿时间：2007-11-26 |
| DOI： |
| 中文关键词: 场域 惯习 形塑 诚信 评价机制 |
| English Keywords:Field HabitusForming Good Faith Assessment System |
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| 摘要点击次数: 956 |
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| 中文摘要: |
| 文章借用布迪厄的“实践理论”，对淘宝网话语文本进行分析，透视其评价机制对诚信交易的重要意义，以说明诚信惯习在电子商务场域中的形塑过程与方式。由互联网自身透明、快捷、共享等属性决定的电子商务场域中，监督评价机制得以有效运行，“消费者－卖家”权力关系重建，进而决定了诚信成为电子商务交易中行动者共同遵守的惯习。 |
| English Summary: |
| The thesis takes Pierre Bourdieu’s “Practice Theory” to analyse the discourse text of www.taobao com. It studies the importance of its assessment system for the honest transactions to demonstrate the process and methods of the forming of good faith in E-commerce field. In the E-commerce field, which is transparent, efficient and shared, mechanisms of monitoring and evaluating can be running effectively,and power relationship of“ consumer- seller” can be reconstructed. Then good faith comes to be the habitus, by which all the actors abide in electronic commerce transactions. |
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