| 邓阳,黄知常.蓝色营销的“生态位”营造机制[J].,2007,8(5):42-45 |
| 蓝色营销的“生态位”营造机制 |
| Mechanism of"Niche"Construction of Blue Marketing |
| 修订日期：2007-07-17 |
| DOI： |
| 中文关键词: 蓝色营销,生态位,生态机制 |
| English Keywords:blue marketing,niche,ecological mechanism, |
| Fund Project: |
| DENG Yang HUANG Zhi-chang |
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| 摘要点击次数: 803 |
| 全文下载次数: 2 |
| 中文摘要: |
| 蓝色营销是避离竞争者高度密集的市场环境,运用营销创新手段另辟市场空间的营销战略。其基本生态机制是在目标市场开发、产品创新、价格设定、渠道设计、传播策划等营销环节营造经营主体独享的蓝色"生态位",以摆脱密集度依赖,优化市场环境,实现经济效益、社会效益与环境效益的和谐一致。 |
| English Summary: |
| Blue Marketing is a marketing strategy which is able to avoid the density of high level competition and create new market with innovative marketing tools.Its basic ecological mechanism is to build the unique 'Blue Niche' during the marketing process,which includes target market exploitation,product development,pricing,channel design and media design,so as to shake off the dependence on intensive market,optimize the market environment and realize the harmony between economic benefit,social benefit and environmental benefit. |
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