宗雪峰,邹树梁,周宇,曾经莲,吴建时.湖之酒产业发展的几点思考[J].,2007,8(3):119-121,126 |
湖之酒产业发展的几点思考 |
A Few Thoughts on the Development of Hengyang Huzi Wine Industry |
修订日期:2007-03-22 |
DOI: |
中文关键词: 湖之酒,黄酒,市场营销 |
English Keywords:Huzi wine,rice wine,marketing & sale strategy,industry group |
Fund Project: |
ZONG Xue-feng ZOU Shu-liang ZHOU Yu et al |
|
摘要点击次数: 743 |
全文下载次数: 1 |
中文摘要: |
衡阳湖之酒作为低度、营养的酿造黄酒,正适合当今社会新的消费价值趋向,只要辅以有效的营销手段和得力宣传,衡阳湖之酒产业将具有可喜的发展前景.文章对湖之酒产业目前存在的环境、优势、劣势、机遇、挑战、营销策略等进行了详尽的分析. |
English Summary: |
Huzi wine is consistent with the modem consumption trend for its low alcohol and rich nutrition.Huzi wine industry will make a promising development in the future if assisted with efficient management & sale strategy and media propagation.The current environment,advantages and disadvantages,market prospect,and management & sale strategy were described in detail. |
查看全文 查看/发表评论 下载PDF阅读器 |
|
关闭 |
|
|
|