| 宗雪峰,邹树梁,周宇,曾经莲,吴建时.湖之酒产业发展的几点思考[J].,2007,8(3):119-121,126 |
| 湖之酒产业发展的几点思考 |
| A Few Thoughts on the Development of Hengyang Huzi Wine Industry |
| 修订日期：2007-03-22 |
| DOI： |
| 中文关键词: 湖之酒,黄酒,市场营销 |
| English Keywords:Huzi wine,rice wine,marketing & sale strategy,industry group |
| Fund Project: |
| ZONG Xue-feng ZOU Shu-liang ZHOU Yu et al |
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| 摘要点击次数: 809 |
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| 中文摘要: |
| 衡阳湖之酒作为低度、营养的酿造黄酒,正适合当今社会新的消费价值趋向,只要辅以有效的营销手段和得力宣传,衡阳湖之酒产业将具有可喜的发展前景.文章对湖之酒产业目前存在的环境、优势、劣势、机遇、挑战、营销策略等进行了详尽的分析. |
| English Summary: |
| Huzi wine is consistent with the modem consumption trend for its low alcohol and rich nutrition.Huzi wine industry will make a promising development in the future if assisted with efficient management & sale strategy and media propagation.The current environment,advantages and disadvantages,market prospect,and management & sale strategy were described in detail. |
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