| 张海燕.简论我国城市营销品牌竞争力的提升[J].,2007,8(2):33-35 |
| 简论我国城市营销品牌竞争力的提升 |
| Promoting Chinese City Marketing and Brand Competitiveness |
| 修订日期：2007-01-12 |
| DOI： |
| 中文关键词: 城市营销,品牌,竞争力 |
| English Keywords:city marketing,brand,competitiveness |
| Fund Project: |
| ZHANG Hai-yan |
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| 摘要点击次数: 785 |
| 全文下载次数: 2 |
| 中文摘要: |
| 构建城市品牌竞争力,不仅是城市营销理论在实践上的创新,更是寻求城市可持续发展的关键所在。文章从城市营销及其品牌竞争力方面,强调城市要树立正确的品牌营销意识、科学进行品牌定位、塑造城市个性、强化市场竞争机制,注重创新营销等,提升城市的品牌竞争力,以推动城市的持续发展。 |
| English Summary: |
| Constructing urban brand competitiveness is not only the theoretical innovation of city marketing in practice,but also the crux of urban sustained development.This paper emphasizes that the city should establish correct brand marketing consciousness,learn how to make a scientific brand position,enjoy its own character,strengthen the competition mechanism among cities,pay attention to innovative marketing,etc.to promote city brands' competitiveness to push the cities' sustainable development. |
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