| 曾为群.论张爱玲小说创作的市场意识[J].,2007,8(1):50-52 |
| 论张爱玲小说创作的市场意识 |
| Market Awareness of Zhang Ai-ling''''s Novel |
| 修订日期：2006-12-30 |
| DOI： |
| 中文关键词: 张爱玲,市场意识,目标市场,接受群体,心理需求 |
| English Keywords:Zhang Ai-ling,market awareness,target market,acceptance group,psychological need |
| Fund Project: |
| ZENG Wei-qun |
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| 摘要点击次数: 711 |
| 全文下载次数: 2 |
| 中文摘要: |
| 张爱玲是一位重视读者需求,具有强烈市场意识的作家。文章从三个方面对其市场意识进行了论述:选择目标市场,根据目标市场的接受水平、心理需求、审美习惯进行市场定位,重视作品完成后的促销宣传。从遵循市场规律的角度,分析了张爱玲小说红极一时的原因。 |
| English Summary: |
| Zhang Ai-ling paid great attention to the reader's need and the market.This paper discusses her market awareness from three aspects:choosing target market;fixing marker position according to target's acceptance level,psychological need and aesthetic conceptions;attaching importance to propaganda.It analyese the reason why Zhang Ai-ling's novel was well-known from the viewpoints of floowing market regularity. |
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