| 刘丽华.广告语修辞特色的语用分析探究[J].,2006,7(6):85-87 |
| 广告语修辞特色的语用分析探究 |
| Pragmatic Analysis on Rhetorical Characteristics of Advertisements |
| 修订日期：2006-08-06 |
| DOI： |
| 中文关键词: 广告语,修辞特色,语用学 |
| English Keywords:Advertising language,rhetorical characteristics,pragmatics |
| Fund Project: |
| LIU Li-hua |
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| 摘要点击次数: 802 |
| 全文下载次数: 1 |
| 中文摘要: |
| 为了使广告达到劝说目的,广告撰稿人会运用各种各样的语言策略,修辞手段。文章利用语用学原理剖析广告语言受哪些因素的影响制约,从而摸索出一些具有指导性的广告文案创作原则。 |
| English Summary: |
| The copy-writer employs various strategies in copy-writing to reach the persuasive destination,including rhetorical devices.The paper analyses some factors which influence the effectiveness of advertisements on the basis of the principles of Pragmatics in order to obtain some instructive copy-writing rules. |
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