| 欧阳洪.信息型企业的产品特征与成长战略[J].,2006,7(6):34-36 |
| 信息型企业的产品特征与成长战略 |
| Analysis on Product Feature of Information-enterprise and Relevant Growth-strategy |
| 修订日期：2006-09-26 |
| DOI： |
| 中文关键词: 信息型企业,产品特征,成长战略 |
| English Keywords:information-enterprise,product feature,growth-strategy |
| Fund Project: |
| OU Yang-hong |
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| 摘要点击次数: 946 |
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| 中文摘要: |
| 文章在分析了信息型企业的产品特征的基础上,着重探讨了信息型企业的资源储备、成本定价和标准战争三个方面的成长战略。对资源储备战略而言,要进行人力资本化和信息共享化建设;在定价战略中,应在成本领先定价策略的基础上辅以差异化定价策略;在进行标准战争时,要采取联盟兼容策略。 |
| English Summary: |
| On the basis of an analysis on product feature of information-enterprise,this papers discusses growth-strategies including resources reserve,cost pricing and standard battle.With regard to resources reserve strategy,information-enterprise ought to exploit human resources and implement construction for information shareing;according to pricing strategy,information-enterprise ought to implement independence pricing;as for standard battle strategy,information-enterprise ought to carry out alliance policy |
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