| 黄知常,邓阳.极限广告语的高频化机理与边际效用[J].,2006,7(6):25-28 |
| 极限广告语的高频化机理与边际效用 |
| Mechanism of Highly Frequently Used Ads Ultra-lexicon and Its marginal Effect |
| 修订日期：2006-07-16 |
| DOI： |
| 中文关键词: 极限广告语,高频化,边际效用,规范 |
| English Keywords:ads ultra-lexicon,highly frequent usage,marginal effect,normalization |
| Fund Project: |
| HUANG Zhi-chang DENG-yang |
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| 中文摘要: |
| 唯我独尊的商品霸主意识强化使极限广告语呈高频化流行趋势。极限广告语在广告言语链总效用的形成中多居关键地位,其使用存在着边际效用递减法则。我国相关法规对广告极限语使用有严格规范,广告主体应合法得体地使用极限广告语。 |
| English Summary: |
| The prevailing "commodity-emperor" sense makes ads ultra-lexicon more popularly and frequently used.Ads ultra-lexicon occupies a pivotal position in the formation of general effect in the ads linguistic chain.Its usage appears to have a principle of marginal effect descent.Our country has stipulated strict laws to regulate the usage of ultra-lexicon.The ads releaser should use ultra-lexicon in a legal and decent manner. |
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