| 郭彪,肖东生.商业医院的品牌建设与传播[J].,2006,7(4):43-45 |
| 商业医院的品牌建设与传播 |
| The Fostering and Promulgating of the Commercial Hospital''''s Brand |
| 修订日期：2006-05-11 |
| DOI： |
| 中文关键词: 商业医院,品牌,高信任特性 |
| English Keywords:commercial hospital,brand,the character of high credit |
| Fund Project: |
| GUO Biao XIAO Dong-sheng |
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| 中文摘要: |
| 激烈的市场竞争使得商业医院的品牌意识日趋强烈。文章在阐述品牌对商业医院经营意义的基础上,依据医疗服务行业的特点,为商业医院品牌的建设与传播指明了努力方向,并提供了一些建议。 |
| English Summary: |
| The increasing competitions have caused commercial hospitals to realize the importance of the brand.On the basis of analyzing the importance of the brand to the management of the commercial hospital and the characteristics of the industry of the medical service,this paper has pointed a way for the commercial hospitals to foster and promulgate their brands,and offered some suggestion. |
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