| 王亚,宗刚.基于可竞争市场理论的中国MP3产业“游击战”思考[J].,2005,6(6):47-48,54 |
| 基于可竞争市场理论的中国MP3产业“游击战”思考 |
| Thought on "Bushfighting" in the MP3 Industry of China Based on the Theory of Contestable Markets |
| 修订日期：2005-09-16 |
| DOI： |
| 中文关键词: 可竞争市场理论,MP3产业,沉没成本 |
| English Keywords:theory of contestable market,MP3 industry,sunk cost |
| Fund Project: |
| WANG Ya ZONG Gang |
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| 摘要点击次数: 871 |
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| 中文摘要: |
| 目前中国MP3产业处于快速成长期,是个高风险、高利润产业,进入门槛低、投资小,潜在企业可以任意进入和退出而几乎不需要付出沉没成本,具有典型的完全可竞争市场特征。文章通过分析MP3产业特征,根据可竞争市场理论解释中小企业频繁进入和退出MP3产业的现象,对该产业的发展趋势进行预测,并提出政策建议。 |
| English Summary: |
| The MP3 industry of China is at its quickly growing period now,which is a typical and perfectly competitive market characterized by high risk,high profit,low obstacle and little investment.In such a market,it's very easy to enter and exit for potential entrants which lie in wait at the IT industry chain all through without encountering the sunk cost.The article begins with the analysis of the character of the MP3 industry based on the theory of contestable markets to explain why many medium or small-sized enterprises can go into and out of the market so frequently.And at the end of the article,the development trend of the MP3 industry of China is forecast and some suggestions are given. |
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