| 陈明烜.中国品牌的国际市场营销战略[J].,2004,5(1):33-36 |
| 中国品牌的国际市场营销战略 |
| International Marketing Strategy for Chinese Brand |
| 修订日期：2003-12-26 |
| DOI： |
| 中文关键词: 品牌,国际品牌,市场营销战略 |
| English Keywords:brand,international brand,marketing strategy |
| Fund Project: |
| CHEN Ming-xuan |
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| 摘要点击次数: 1307 |
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| 中文摘要: |
| 随着经济全球化和区域经济一体化 ,国际市场产品竞争演变为品牌竞争 ,中国国内市场出现国际化趋势 ,面临着国际品牌竞争。新世纪 ,企业如何抓住我国加入WTO的历史机遇 ,组织实施品牌国际化战略 ,积极参与国际竞争 ,关系到我国综合竞争力的提高和民族经济的发展。文章阐述了中国企业品牌的国际市场营销战略选择模式并就出现的问题提出了相应建议 |
| English Summary: |
| Whit the development of economic globalization and the integration of regional economy, product competition turns into brand competition. Meanwhile, Chinese internal market is facing fierce international brand competition, with the trend of internationalization in Chinese market. In the new century, to catch the valuable opportunities, enterprises should organize and implement strategies for brand internationalization, which will affect the improvement of Chinese comprehensive competence and the development of Chinese economy. This paper elaborates the models of market choices for Chinese brand in the world market, and also gives advice on some issues. |
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