| 臧国荣,任德曦.建设、培育我国市场营销文化[J].,2001,2(1):35-37 |
| 建设、培育我国市场营销文化 |
| Construct and cultivate the Marketing Culture of Our Country |
| 修订日期：2000-12-14 |
| DOI： |
| 中文关键词: 营销文化,建设,自律,监管 |
| English Keywords:marketing culture,construct,self-discipline,supervise, |
| Fund Project: |
| ZANG Guo-rong REN De-xi |
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| 摘要点击次数: 720 |
| 全文下载次数: 3 |
| 中文摘要: |
| 文章阐述了建设市场营销文化的必要性 ;指出了社会主义市场营销文化应遵循的准则 ;说明了按市场主体与营销功能分类应包涵的营销文化内容 ;论及了建设市场营销文化的途径。 |
| English Summary: |
| The thesis explictes on the necessity of constructing the marketing culture;points out the principle that the marketing culture keeps to;narrates the content that the marketing culture contains;treats of the approach to constructing and cultivating the marketing culture. |
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