臧国荣,任德曦.建设、培育我国市场营销文化[J].,2001,2(1):35-37 |
建设、培育我国市场营销文化 |
Construct and cultivate the Marketing Culture of Our Country |
修订日期:2000-12-14 |
DOI: |
中文关键词: 营销文化,建设,自律,监管 |
English Keywords:marketing culture,construct,self-discipline,supervise, |
Fund Project: |
ZANG Guo-rong REN De-xi |
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中文摘要: |
文章阐述了建设市场营销文化的必要性 ;指出了社会主义市场营销文化应遵循的准则 ;说明了按市场主体与营销功能分类应包涵的营销文化内容 ;论及了建设市场营销文化的途径。 |
English Summary: |
The thesis explictes on the necessity of constructing the marketing culture;points out the principle that the marketing culture keeps to;narrates the content that the marketing culture contains;treats of the approach to constructing and cultivating the marketing culture. |
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